What Does Facebook’s News Feed Update Mean?

Whenever there is a major change to a social media platform, digital marketers tend to panic. Last month, Facebook announced that it was making changes to the News Feed. The announcement focused on the company’s decision to de-emphasize commercial content, so that...

Twitter Cracks Down on Fake Followers

Buying followers is a common practice on social media. Twitter, Facebook, and the other social media platforms know that many users are after a vanity number of followers, which is why there is a thriving industry centered on purchasing fake followers. On many of...

Google Bulletin Wants Users to Share Hyperlocal News

Google Bulletin puts everyone in charge of local news content. The idea behind it is to enable people to contribute “hyperlocal stories about your community, for your community, right from your phone. Bulletin makes it effortless to put a spotlight on inspiring...

Ways To Increase Website Traffic

Everyone wants to increase traffic to their website. If you didn’t want to increase traffic to your website, you wouldn’t be reading this right now. However, there is a correct way to go about it and a way that is not recommended. When deciding how to go about getting...

Facebook’s Local Feed Update Benefits Local Content Creators

Facebook recently made adjustments to its News Feed, so that users see more local content. While most people are focusing on how this greatly benefits local news sites. You may have already noticed the boost to local news if you follow a lot of your local network...

WhatsApp Opens to Businesses

In February 2014, Facebook bought the messaging app WhatsApp for over $19 billion. It was only a matter of time before Facebook opened the app, which is mostly used by people looking to communicate with friends, family, and colleagues internationally. Facebook’s...

Google Adds Custom Intent Audiences to AdWords

Google wants everyone to make the switch to the new AdWords experience. With custom intent audiences, Google may have found a feature that will entice more digital marketers to make the leap. Custom intent audiences are used on the Google Display Network, which...

YouTube Plans to Monitor Partner Channels More Closely

In an attempt to make it easier to monitor content and ads, YouTube has made it harder for content creators to enroll in the YouTube Partner plan.  While the changes may finally do something to curb the amount of advertising that ends up next to extremist and other...

Google Updates PageSpeed Insights

Google has updated its PageSpeed Insights report to include data from the Chrome User Experience Report. Previously, PageSpeed Insights information was provided without the context needed to apply the information presented and correct any speed issues. By using the...

Google Wants You to Optimize Your Content for Voice Search

Google is making a big push for voice search. Last month, the search engine giant sent notifications to publishers with directions on how to make their content easier for Google Assistant to discover. Google started with US-based publishers of podcasts, recipes, and...

Google Adds Third-Party Reviews

Google has returned to showing third party reviews in search results. In 2016, the company added third-party reviews to the “Reviews” section. In December 2017, Google expanded where it shows third party reviews. Now third-party reviews can show up in the Knowledge...

Why You Should Encourage Customers to Leave Reviews

Online reviews have a huge influence on potential customers. Many customers research a business before they decide to visit it. This goes for every category of business from restaurants to doctors to auto repair shops. Your customers expect you to be online and for...

Facebook’s Testing Instagram Stories Integration into WhatsApp

Instagram is intent on invading every aspect of the Facebook ecosystem. Facebook already allows users to share Instagram Stories to their Facebook profile. Now the company is testing letting users share their Instagram Stories to WhatsApp. While Facebook and Instagram...

Facebook Announces News Feed Changes

On January 11th , Facebook CEO Mark Zuckerberg announced that his company would be making major changes to users’ News Feeds. While he has grand desires of bringing the world together through focusing on making sure posts that spark conversation and meaningful...

Facebook Announces Change to How Organic Reach is Calculated

Facebook announced that it is changing the way organic reach for a Page’s posts is calculated. Previously, Pages’ organic reach counted posts that were in a users’ timeline, but were never in the visible portion of a user’s screen. However, Facebook has announced that...

Google Removes Review Extensions

Google AdWords will no longer show Review Extensions come mid-January 2018, which means they may have already stopped showing by the time you’re reading this. However, this isn’t really the big deal it may seem because Review Extensions were hard to get approved from...

What Counts As a Video View on Social Media?

With Twitter displaying view counts publicly, much like YouTube has been doing from the beginning, figuring out what counts as a view on the various social media platforms has become even more confusing. Twitter will include both organic and paid views in a video’s...

Facebook Puts Video Ads Into Users’ News Feeds

Facebook reports that users watch 100 million hours of video per day, so it’s not surprising that Facebook is looking for a way to monetize all those videos on the platform. There’s a lot of potential revenue that could be generated by showing ads to a large audience...

Facebook Crack Down on “Engagement Bait”

Facebook is cracking down on pages that repeatedly attempt to fool the News Feed algorithm with spammy posts that were created solely to generate responses. The company is reporting that users are getting fed up with these posts because they clog their News Feeds and...

Why You Shouldn’t Chase Google Algorithm Updates

In the world of SEO, we all pay extremely close attention to our clients’ search rankings, especially for Google. We also know that things change all the time, so we must constantly make adjustments to our strategies. However, it’s unwise to make major changes to your...

Instagram Adds the Ability to Follow Hashtags

In December, Instagram introduced the ability for users to follow hashtags. Posts will be featured based on recency and relevance. As with any social media feature, there is fear that users will misuse and abuse the ability to follow hashtags. Currently, Instagram...

YouTube Plans to Monitor Videos Better

YouTube has had an issue with ads appearing on violent or extreme content for a few years at this point. Understandably, companies do not want their products associated with YouTube content they find distasteful and/or inappropriate. After significant backlash, the...

Don’t Bribe Journalists For Links

At times, the internet feels like the Wild West of journalism, so it’s not a surprise that unscrupulous “journalists” will accept bribes in exchange for a links. While most people would agree that offering a reporter at the New York Times and CNN is morally and...

Twitter Officially Introduces Threads

Twitter continues its quest to allow its users to express themselves in more than 140 characters. Approximately a month after Twitter increase character count to 280 characters, the social media platform announced that it will officially support what it is calling...

Pinterest Takes Advantage of Facebook Messenger’s Chat Extensions

Pinterest has unveiled a new chat extension to make it easier for users to share Pins with Friends. The company has joined Facebook’s community of around 200,000 bots because users share nearly one million Pins with through Facebook Messenger. Facebook’s goal for its...

Instagram Introduces Stories Archives and Stories Highlights

Last year, Snapchat introduced an archive feature called Memories. It was only a matter of time before Instagram took the concept and made it its own. That time has come. Earlier this month, Instagram announced that it will also create Stories Archive, a private...

Snapchat Makes Major Changes

Snapchat has unveiled some major changes. Users of the social network will no longer see their friends and the brands they follow in the same feed. Snapchat now organizes Chats and Stories from a user’s friends on the left side of the app, which used to be home to the...

Things To Consider When Starting A Company Blog

While it is practically mandatory for a business to have a website these days, many businesses don’t think to start a blog. You may initially feel that a blog is unnecessary. However, that’s far from the case. A blog provides a company with a way to increase the...

Fraudulent Google Reviews Won’t Help Your Business

Every local business wants to show up at the top of the search results for their town. That’s a given. However, some businesses break Google My Business guidelines to get that prized top spot. While those businesses may seem some short-term success, eventually Google...