One-Step vs Two-Step Verification

On October 31st, MailChimp made major changes to its email verification process. Before the change, MailChimp required every mailing list to have two-step verification, which means customers would put their email into a form and then receive an email asking them to...

Why You Need A Responsive Design

In the early days of mobile devices, it was industry standard to have two difference websites: one for desktop and one for mobile. While some companies have stuck with maintaining two different sites, it’s unwise to do so because the majority of websites are moving to...

Facebook Debuts Explore Feed. Is it Relevant?

Facebook has officially debuted its Explore Feed, an alternative to its regular newsfeed. The company says the goal of the Explore feed is to enable users to find pages that may interest them. One look at the Explore Feed and a user quickly realizes that this isn’t a...

Facebook Stories: There’s Nothing to See Here

Recently, Facebook added stories for pages. It’s obvious this is Facebook’s blatant attempt to copy a Snapchat feature, which the company had already successfully stolen with Instagram’s stories. Facebook has had much less success with the feature on its own site....

It’s Time To Seriously Consider HTTPS

It’s time to seriously start considering changing your site from HTTP to HTTPS. In the past, HTTPS web pages mostly belonged to e-commerce sites because it served as a way for them to provide their customer’s financial information some security. Now, Google wants...

Mobile Grows, But Desktop Is Not Dead

When creating a web experience, you need to keep in mind how your future website users will be interacting with the website. Will they be using it on mobile or mostly on desktop? The answer is most likely a little bit of both. However, it’s easy to lose sight of the...

The Importance of Engaging With Your Facebook Fans

There is much more to Facebook than creating a business page and forgetting about it. You can promote an empty page all you want, be it in store or online through Facebook ads. However, you will never get anywhere without frequently updating it and letting your...

Facebook Users Can Now Order Food Without Leaving the App

Are you hungry, but don’t want to leave your Facebook app? Facebook has found a solution specifically tailored to you. Since October 13, Facebook app users have been able to order takeout or delivery directly from the mobile app and website. Instead of striking out on...

Google Can Now Double Your Budget

On October 4, AdWords made some big changes. While it still multiplies your daily budget by 30.4 to get the amount you are willing to spend in a month, the amount it can spend in a day has doubled. This means that if you earmark 10 dollars a day, Google can spend up...

The Basics of Facebook Marketing

Advertising on Facebook introduces your business to a potential audience of billions. While your advertisement will not be shown to every person with a Facebook account, it is important to tap into the relevant part of this audience. To do so, you need to create a...

The Importance Of Social Media For Restaurants

Love it? Hate it? One thing’s for sure: social media is here to stay. As a restaurant owner, you may be asking yourself, “Why do I need a social media presence? Most of my customer’s come from word of mouth. My coupons in Valpak seem to be getting people in the door.”...

Why We Don’t Miss Google’s Right Sidebar Ads

Remember when Google used to show ads on the right sidebar? You may not have even realized that stopped until I just pointed it out. Because there are no longer right sidebar ads, everyone is fighting for those four ad spots. The good news for advertisers is that, at...

The Importance of Inbound Links

Having a useful website isn’t enough for Google to rank your site high in their search results. For Google to recognize that your site provides quality content audiences care about, your business needs to cultivate relationships with bloggers and other sites that can...

Does Bing Matter?

When most people think of a search engine, they think of Google. If pressed to name others, they will probably say Yahoo and Bing. After all, those are the three biggest search engines today. However, Yahoo’s search results haven’t been Yahoo’s for a while now. In...

Facebook Went Down Today. Were You Affected?

Facebook and Instagram went down today. Users of both popular social networking sites had two options: go outside or take the grievances to Twitter. Since you are reading this on the internet, you can probably guess that people opted for the latter. The influx of...

What Is Google Fence?

Have you wondered where your customers are in relations to their store? Do you want to know what they are doing at that moment? If so, Google will answer those questions for you with its Fence API (Application Programming Interface). The concept of fences comes from...

Basic Google Location Strategies

For those unfamiliar with adding or correcting business information to Google, the process can seem daunting. Fortunately, it is easy to verify your businesses location, change your business hours, and upload photos relevant to your business.   1. Verifying Your...

How to Respond to a Negative Review

You’re the nicest store or restaurant in town. You carry the highest quality products. You have the loyalist customers. Then, it happens: the dreaded bad review. You’re understandably upset, but take a deep breath and admit that you can’t possibly please everyone....

Twitter Character Count May Be Increasing

When you think of Twitter what’s the first thing you think of? It’s probably Twitters well-known 140-character limit, which is the defining characteristic of the social platform. That may change. Twitter is aware that sneaky Twitter users have always employed services...

What It Takes To Be A Google Partner

To become a Google partner, a marketing agency must meet several Google-created requirements. The most basic is completing a Partners company profile and having one affiliated individual certified in AdWords. The other requirements are meeting a 90-day spend...

Does Google Look Different To You?

Remember when Google used to show ads on the right sidebar? You may not have even realized that stopped until I just pointed it out. Because there are no longer right sidebar ads, everyone is fighting for those four ad spots. The good news for advertisers is that, at...