Instagram Stories vs Snapchat Stories

Ever since Facebook was unable to purchase Snapchat, the company has become desperate and started copying Snapchat. Even going so far as to create a Stories feature for Instagram, which was launched in August 2016. Both Stories features are 10-second videos that...

Facebook Events Becomes Facebook Local

Facebook has reinvented its Events app as Facebook Local. While the former Events app was designed specifically to target Google Calendar’s consumer base, Facebook Local wants to be a one stop shop for your local search needs. Facebook Local, which is available on...

The Difference Between SEO and SEM

Many people ask us about the difference between SEM and SEO. Both are initialisms used to describe parts of digital marketing. Before you can understand how they relate to each other, you should know that SEM stands for Search Engine Marketing, whereas SEO stands for...

Google Returns As Firefox’s Default Search Provider

Three years ago, Mozilla offered up the prized spot of default Firefox search provider to the highest bidder. The winner was Yahoo, which paid more than $300 million a year for the privilege, and replaced Google as the default. Times have changed. Google and Mozilla...

Twitter Expands $99 Subscription Ad Program

Twitter has expanded its $99 a month ad subscription program, called Twitter Promote Mode, to more accounts. Right now, the ad subscription program is targeted toward small businesses. While $99 sounds like a bargain for ads on a social media platform, there are a...

Understanding the Difference Between Broad and Long Tail Keywords

When you’re first getting into the world of SEO, it can be overwhelming. Making matters worse is that you may not understand all the forces at work. We’re here to make things easier for you. In the SEO industry, there are two types of keywords: broad and long tail....

Facebook Introduces Messenger For Business Websites

Facebook is expanding its support of Facebook Messenger. Currently, the company is doing closed beta testing for businesses that would like to integrate Facebook Messenger into their website. While this may sound like a strange and unnecessary idea, there are reasons...

The Difference Between SEO and PPC

If you own a business, you should be doing Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), or both to reach as many people as possible with your products and/or services. When deciding which way to go, you should consider the pros and cons of each...

Google Adds Restaurant Wait Times To Search Results

Google has expanded on its Popular Times and Visit Duration feature with the addition of restaurant wait times to its search results and maps. Now, Google users who look for your restaurant are not only able to find out how long the average person spends at your...

Yelp Doesn’t Want You Asking For Reviews

As a business owner, you probably see nothing wrong with politely asking customers to leave reviews if they liked the service they received. However, Yelp is cracking down on this practice, which it calls “review solicitation.” Most online review sites, including...

Did You Know You Can Change Your Facebook Template?

Facebook unrolled templates a while ago, but you may not have realized it because most of us kept our pages on the standard template. While all templates are fully customizable, Facebook’s templates give new pages a place to start from that doesn’t involve picking and...

Black Hat vs White Hat SEO Tactics

In the SEO world, there are two types of link building strategies: white hat and black hat. At the risk of oversimplifying, white hat tactics are good and black hat tactics are bad. Both may give your content a boost, but only white hat tactics will help you in the...

How To Avoid Google Penalties

Google updates may cause your websites ranking to drop dramatically, but strictly speaking those aren’t penalties. When we talk about penalties, we’re talking a Google employee manually applying a change to your site because a Google reviewer has found your site to be...

Twitter Rolls Out 280 Characters For Everyone

Twitter has officially rolled out its new 280-character limit to all accounts. While this is a change no one asked for, especially since we’re still waiting on an edit button, Twitter feels that the change will revitalize its growth. Twitter Project Manager Aliza...

What Does Google’s Mobile-First Philosophy Mean For Your Site?

We live in a mobile world now, which is why Google is currently in the process of transitioning its search results to mobile first. This means that priority will be given to a company’s mobile site, even if it has less information than the desktop site. Previously,...

One-Step vs Two-Step Verification

On October 31st, MailChimp made major changes to its email verification process. Before the change, MailChimp required every mailing list to have two-step verification, which means customers would put their email into a form and then receive an email asking them to...

Why You Need A Responsive Design

In the early days of mobile devices, it was industry standard to have two difference websites: one for desktop and one for mobile. While some companies have stuck with maintaining two different sites, it’s unwise to do so because the majority of websites are moving to...

Facebook Debuts Explore Feed. Is it Relevant?

Facebook has officially debuted its Explore Feed, an alternative to its regular newsfeed. The company says the goal of the Explore feed is to enable users to find pages that may interest them. One look at the Explore Feed and a user quickly realizes that this isn’t a...

Facebook Stories: There’s Nothing to See Here

Recently, Facebook added stories for pages. It’s obvious this is Facebook’s blatant attempt to copy a Snapchat feature, which the company had already successfully stolen with Instagram’s stories. Facebook has had much less success with the feature on its own site....

It’s Time To Seriously Consider HTTPS

It’s time to seriously start considering changing your site from HTTP to HTTPS. In the past, HTTPS web pages mostly belonged to e-commerce sites because it served as a way for them to provide their customer’s financial information some security. Now, Google wants...

Mobile Grows, But Desktop Is Not Dead

When creating a web experience, you need to keep in mind how your future website users will be interacting with the website. Will they be using it on mobile or mostly on desktop? The answer is most likely a little bit of both. However, it’s easy to lose sight of the...

The Importance of Engaging With Your Facebook Fans

There is much more to Facebook than creating a business page and forgetting about it. You can promote an empty page all you want, be it in store or online through Facebook ads. However, you will never get anywhere without frequently updating it and letting your...

Facebook Users Can Now Order Food Without Leaving the App

Are you hungry, but don’t want to leave your Facebook app? Facebook has found a solution specifically tailored to you. Since October 13, Facebook app users have been able to order takeout or delivery directly from the mobile app and website. Instead of striking out on...

Google Can Now Double Your Budget

On October 4, AdWords made some big changes. While it still multiplies your daily budget by 30.4 to get the amount you are willing to spend in a month, the amount it can spend in a day has doubled. This means that if you earmark 10 dollars a day, Google can spend up...

The Basics of Facebook Marketing

Advertising on Facebook introduces your business to a potential audience of billions. While your advertisement will not be shown to every person with a Facebook account, it is important to tap into the relevant part of this audience. To do so, you need to create a...

The Importance Of Social Media For Restaurants

Love it? Hate it? One thing’s for sure: social media is here to stay. As a restaurant owner, you may be asking yourself, “Why do I need a social media presence? Most of my customer’s come from word of mouth. My coupons in Valpak seem to be getting people in the door.”...

Why We Don’t Miss Google’s Right Sidebar Ads

Remember when Google used to show ads on the right sidebar? You may not have even realized that stopped until I just pointed it out. Because there are no longer right sidebar ads, everyone is fighting for those four ad spots. The good news for advertisers is that, at...

The Importance of Inbound Links

Having a useful website isn’t enough for Google to rank your site high in their search results. For Google to recognize that your site provides quality content audiences care about, your business needs to cultivate relationships with bloggers and other sites that can...

Does Bing Matter?

When most people think of a search engine, they think of Google. If pressed to name others, they will probably say Yahoo and Bing. After all, those are the three biggest search engines today. However, Yahoo’s search results haven’t been Yahoo’s for a while now. In...

Facebook Went Down Today. Were You Affected?

Facebook and Instagram went down today. Users of both popular social networking sites had two options: go outside or take the grievances to Twitter. Since you are reading this on the internet, you can probably guess that people opted for the latter. The influx of...