Whenever there is a major change to a social media platform, digital marketers tend to panic. Last month, Facebook announced that it was making changes to the News Feed. The announcement focused on the company’s decision to de-emphasize commercial content, so that...

Buying followers is a common practice on social media. Twitter, Facebook, and the other social media platforms know that many users are after a vanity number of followers, which is why there is a thriving industry centered on purchasing fake followers. On many of...