Who Owns Your Domain Name?
We’d like to help business owners by letting them know about simple marketing tasks they can easily complete in less than 5 minutes. Today, we’ll explain how to identify who owns your domain name and making sure it doesn’t expire. Let’s get started! Why It’s Critical...
Protect Your Google Location from Being Claimed by Competitors
We’d like to help business owners by letting them know about simple marketing tasks they can easily complete in less than 5 minutes. This month, we decided to cover something a little different but really important. It’s a growing problem that we’d like to help...
Post an Update, Offer, and/or Event to Your Google My Business Location
We’d like to help business owners by letting them know about simple marketing tasks they can easily complete in less than 5 minutes. This month, we will show you how to post an update to your Google My Business location. Let’s get started! 1. Sign into the Gmail...
Test Your Site Speed and Upgrade Your Server/Hosting
We’d like to help business owners by letting them know about simple marketing tasks they can easily complete in less than 5 minutes. This month, we will show you how to check your site speed and improve it if necessary. Let’s get started! 1. Open Chrome, visit your...
How To Get More Reviews On Google
We’d like to help business owners by letting them know about simple marketing tasks they can easily complete in less than 5 minutes. This month, we’re going to show you how to generate more reviews on Google. Let’s get started! 1. Sign into the Gmail account you use...
How To Claim Your Google Location
We'd like to help business owners by letting them know about simple marketing tasks that they can easily complete on their own in less than 5 minutes. This month, we're going to show you how to claim your Google location. Let's get started! If you have a Gmail...
The Importance of The Device Your Target Audience Uses
One overlooked factor in effectively reaching your target audience is the type of device they use. While ensuring your business has a website that works on all screen sizes and devices is great, that’s not the only reason to be concerned with the device type. A device...
Why Site Speed is So Important for SEO and Lead Conversion
Is your site having trouble ranking well or converting web traffic? A likely culprit is that your site is taking too long to load. Here are a few reasons why your site speed could be affecting the success of your website. SEO - Google Monitors A Searcher’s...
Blogging Tips for Business Owners
Blogging is something that can be beneficial for all business owners. Yes, it does help with SEO and can help your site rank higher - but that’s not the only benefit. Writing about your industry allows you to think critically and stay up to date with the latest...
How To Rank Higher in Google Maps
Google Maps is arguably the most important part of search results your business should be appearing in. It has everything the average consumer is looking for. Location, hours, reviews, important links, images, and more! It's likely users don't even make it to a...
What Does Facebook’s News Feed Update Mean?
Whenever there is a major change to a social media platform, digital marketers tend to panic. Last month, Facebook announced that it was making changes to the News Feed. The announcement focused on the company’s decision to de-emphasize commercial content, so that...
Twitter Cracks Down on Fake Followers
Buying followers is a common practice on social media. Twitter, Facebook, and the other social media platforms know that many users are after a vanity number of followers, which is why there is a thriving industry centered on purchasing fake followers. On many of...
Google Bulletin Wants Users to Share Hyperlocal News
Google Bulletin puts everyone in charge of local news content. The idea behind it is to enable people to contribute “hyperlocal stories about your community, for your community, right from your phone. Bulletin makes it effortless to put a spotlight on inspiring...
Ways To Increase Website Traffic
Everyone wants to increase traffic to their website. If you didn’t want to increase traffic to your website, you wouldn’t be reading this right now. However, there is a correct way to go about it and a way that is not recommended. When deciding how to go about getting...
Facebook’s Local Feed Update Benefits Local Content Creators
Facebook recently made adjustments to its News Feed, so that users see more local content. While most people are focusing on how this greatly benefits local news sites. You may have already noticed the boost to local news if you follow a lot of your local network...
WhatsApp Opens to Businesses
In February 2014, Facebook bought the messaging app WhatsApp for over $19 billion. It was only a matter of time before Facebook opened the app, which is mostly used by people looking to communicate with friends, family, and colleagues internationally. Facebook’s...
Google Adds Custom Intent Audiences to AdWords
Google wants everyone to make the switch to the new AdWords experience. With custom intent audiences, Google may have found a feature that will entice more digital marketers to make the leap. Custom intent audiences are used on the Google Display Network, which...
YouTube Plans to Monitor Partner Channels More Closely
In an attempt to make it easier to monitor content and ads, YouTube has made it harder for content creators to enroll in the YouTube Partner plan. While the changes may finally do something to curb the amount of advertising that ends up next to extremist and other...
Google Updates PageSpeed Insights
Google has updated its PageSpeed Insights report to include data from the Chrome User Experience Report. Previously, PageSpeed Insights information was provided without the context needed to apply the information presented and correct any speed issues. By using the...
Google Wants You to Optimize Your Content for Voice Search
Google is making a big push for voice search. Last month, the search engine giant sent notifications to publishers with directions on how to make their content easier for Google Assistant to discover. Google started with US-based publishers of podcasts, recipes, and...
Google Adds Third-Party Reviews
Google has returned to showing third party reviews in search results. In 2016, the company added third-party reviews to the “Reviews” section. In December 2017, Google expanded where it shows third party reviews. Now third-party reviews can show up in the Knowledge...
Why You Should Encourage Customers to Leave Reviews
Online reviews have a huge influence on potential customers. Many customers research a business before they decide to visit it. This goes for every category of business from restaurants to doctors to auto repair shops. Your customers expect you to be online and for...
Facebook’s Testing Instagram Stories Integration into WhatsApp
Instagram is intent on invading every aspect of the Facebook ecosystem. Facebook already allows users to share Instagram Stories to their Facebook profile. Now the company is testing letting users share their Instagram Stories to WhatsApp. While Facebook and Instagram...
Facebook Announces News Feed Changes
On January 11th , Facebook CEO Mark Zuckerberg announced that his company would be making major changes to users’ News Feeds. While he has grand desires of bringing the world together through focusing on making sure posts that spark conversation and meaningful...
Facebook Announces Change to How Organic Reach is Calculated
Facebook announced that it is changing the way organic reach for a Page’s posts is calculated. Previously, Pages’ organic reach counted posts that were in a users’ timeline, but were never in the visible portion of a user’s screen. However, Facebook has announced that...
Google Removes Review Extensions
Google AdWords will no longer show Review Extensions come mid-January 2018, which means they may have already stopped showing by the time you’re reading this. However, this isn’t really the big deal it may seem because Review Extensions were hard to get approved from...
What Counts As a Video View on Social Media?
With Twitter displaying view counts publicly, much like YouTube has been doing from the beginning, figuring out what counts as a view on the various social media platforms has become even more confusing. Twitter will include both organic and paid views in a video’s...
Facebook Puts Video Ads Into Users’ News Feeds
Facebook reports that users watch 100 million hours of video per day, so it’s not surprising that Facebook is looking for a way to monetize all those videos on the platform. There’s a lot of potential revenue that could be generated by showing ads to a large audience...
Instagram’s Direct Is That Company’s Version of Snapchat’s Friends Tab
Instagram continues to pilfer every idea Snapchat has ever come up with. In December, Instagram unveiled its Direct app, which is a knockoff of Snapchat’s Friends tab. Like Snapchat, Instagram’s Direct app opens to the camera. Instead of swiping right to get to their...
Facebook Crack Down on “Engagement Bait”
Facebook is cracking down on pages that repeatedly attempt to fool the News Feed algorithm with spammy posts that were created solely to generate responses. The company is reporting that users are getting fed up with these posts because they clog their News Feeds and...