What Does Facebook’s News Feed Update Mean?

Whenever there is a major change to a social media platform, digital marketers tend to panic. Last month, Facebook announced that it was making changes to the News Feed. The announcement focused on the company’s decision to de-emphasize commercial content, so that...

Twitter Cracks Down on Fake Followers

Buying followers is a common practice on social media. Twitter, Facebook, and the other social media platforms know that many users are after a vanity number of followers, which is why there is a thriving industry centered on purchasing fake followers. On many of...

Google Bulletin Wants Users to Share Hyperlocal News

Google Bulletin puts everyone in charge of local news content. The idea behind it is to enable people to contribute “hyperlocal stories about your community, for your community, right from your phone. Bulletin makes it effortless to put a spotlight on inspiring...

Ways To Increase Website Traffic

Everyone wants to increase traffic to their website. If you didn’t want to increase traffic to your website, you wouldn’t be reading this right now. However, there is a correct way to go about it and a way that is not recommended. When deciding how to go about getting...

Facebook’s Local Feed Update Benefits Local Content Creators

Facebook recently made adjustments to its News Feed, so that users see more local content. While most people are focusing on how this greatly benefits local news sites. You may have already noticed the boost to local news if you follow a lot of your local network...

WhatsApp Opens to Businesses

Facebook recently made adjustments to its News Feed, so that users see more local content. While most people are focusing on how this greatly benefits local news sites. You may have already noticed the boost to local news if you follow a lot of your local network...

Google Adds Custom Intent Audiences to AdWords

In February 2014, Facebook bought the messaging app WhatsApp for over $19 billion. It was only a matter of time before Facebook opened the app, which is mostly used by people looking to communicate with friends, family, and colleagues internationally. Facebook’s...

YouTube Plans to Monitor Partner Channels More Closely

Google wants everyone to make the switch to the new AdWords experience. With custom intent audiences, Google may have found a feature that will entice more digital marketers to make the leap. Custom intent audiences are used on the Google Display Network, which...

Google Updates PageSpeed Insights

In an attempt to make it easier to monitor content and ads, YouTube has made it harder for content creators to enroll in the YouTube Partner plan.  While the changes may finally do something to curb the amount of advertising that ends up next to extremist and other...

Google Wants You to Optimize Your Content for Voice Search

Google has updated its PageSpeed Insights report to include data from the Chrome User Experience Report. Previously, PageSpeed Insights information was provided without the context needed to apply the information presented and correct any speed issues. By using the...

Google Adds Third-Party Reviews

Google is making a big push for voice search. Last month, the search engine giant sent notifications to publishers with directions on how to make their content easier for Google Assistant to discover. Google started with US-based publishers of podcasts, recipes, and...

Why You Should Encourage Customers to Leave Reviews

Google has returned to showing third party reviews in search results. In 2016, the company added third-party reviews to the “Reviews” section. In December 2017, Google expanded where it shows third party reviews. Now third-party reviews can show up in the Knowledge...

Facebook’s Testing Instagram Stories Integration into WhatsApp

Online reviews have a huge influence on potential customers. Many customers research a business before they decide to visit it. This goes for every category of business from restaurants to doctors to auto repair shops. Your customers expect you to be online and for...

Facebook Announces News Feed Changes

Google has updated its PageSpeed Insights report to include data from the Chrome User Experience Report. Previously, PageSpeed Insights information was provided without the context needed to apply the information presented and correct any speed issues. By using the...

Facebook Announces Change to How Organic Reach is Calculated

On January 11th , Facebook CEO Mark Zuckerberg announced that his company would be making major changes to users’ News Feeds. While he has grand desires of bringing the world together through focusing on making sure posts that spark conversation and meaningful...

Google Removes Review Extensions

Facebook announced that it is changing the way organic reach for a Page’s posts is calculated. Previously, Pages’ organic reach counted posts that were in a users’ timeline, but were never in the visible portion of a user’s screen. However, Facebook has announced that...

What Counts As a Video View on Social Media?

Google AdWords will no longer show Review Extensions come mid-January 2018, which means they may have already stopped showing by the time you’re reading this. However, this isn’t really the big deal it may seem because Review Extensions were hard to get approved from...

Facebook Puts Video Ads Into Users’ News Feeds

Facebook recently made adjustments to its News Feed, so that users see more local content. While most people are focusing on how this greatly benefits local news sites. You may have already noticed the boost to local news if you follow a lot of your local network...

Facebook Crack Down on “Engagement Bait”

Everyone wants to increase traffic to their website. If you didn’t want to increase traffic to your website, you wouldn’t be reading this right now. However, there is a correct way to go about it and a way that is not recommended. When deciding how to go about getting...

Why You Shouldn’t Chase Google Algorithm Updates

Buying followers is a common practice on social media. Twitter, Facebook, and the other social media platforms know that many users are after a vanity number of followers, which is why there is a thriving industry centered on purchasing fake followers. On many of...

Instagram Adds the Ability to Follow Hashtags

Google has returned to showing third party reviews in search results. In 2016, the company added third-party reviews to the “Reviews” section. In December 2017, Google expanded where it shows third party reviews. Now third-party reviews can show up in the Knowledge...

YouTube Plans to Monitor Videos Better

In February 2014, Facebook bought the messaging app WhatsApp for over $19 billion. It was only a matter of time before Facebook opened the app, which is mostly used by people looking to communicate with friends, family, and colleagues internationally. Facebook’s...

Don’t Bribe Journalists For Links

Instagram continues to pilfer every idea Snapchat has ever come up with. In December, Instagram unveiled its Direct app, which is a knockoff of Snapchat’s Friends tab. Like Snapchat, Instagram’s Direct app opens to the camera. Instead of swiping right to get to their...

Twitter Officially Introduces Threads

At times, the internet feels like the Wild West of journalism, so it’s not a surprise that unscrupulous “journalists” will accept bribes in exchange for a links. While most people would agree that offering a reporter at the New York Times and CNN is morally and...

Pinterest Takes Advantage of Facebook Messenger’s Chat Extensions

Twitter continues its quest to allow its users to express themselves in more than 140 characters. Approximately a month after Twitter increase character count to 280 characters, the social media platform announced that it will officially support what it is calling...

Instagram Introduces Stories Archives and Stories Highlights

At times, the internet feels like the Wild West of journalism, so it’s not a surprise that unscrupulous “journalists” will accept bribes in exchange for a links. While most people would agree that offering a reporter at the New York Times and CNN is morally and...

Snapchat Makes Major Changes

Twitter continues its quest to allow its users to express themselves in more than 140 characters. Approximately a month after Twitter increase character count to 280 characters, the social media platform announced that it will officially support what it is calling...

Things To Consider When Starting A Company Blog

Snapchat has unveiled some major changes. Users of the social network will no longer see their friends and the brands they follow in the same feed. Snapchat now organizes Chats and Stories from a user’s friends on the left side of the app, which used to be home to the...

Fraudulent Google Reviews Won’t Help Your Business

While it is practically mandatory for a business to have a website these days, many businesses don’t think to start a blog. You may initially feel that a blog is unnecessary. However, that’s far from the case. A blog provides a company with a way to increase the...