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seo for business

About SEO

SEO (Search Engine Optimization) is a digital marketing strategy to enhance your website in order to increase it’s ranking in search engines. The ability to do this effectively can dramatically increase a website’s traffic and overall revenue. Larchwood Marketing’s team of experts have years of experience successfully helping their clients rank higher than their competitors.

seo for business

Why Work With An SEO Pro

SEO (Search Engine Optimization) is a digital marketing strategy to enhance your website in order to increase it’s ranking in search engines. The ability to do this effectively can dramatically increase a website’s traffic and overall revenue. Larchwood Marketing’s team of experts have years of experience successfully helping their clients rank higher than their competitors.

how google works

What Decides Which
Site Ranks The Highest?

Google uses an algorithm that analyzes over 200 different online elements to decide which websites should rank the highest. Each of these elements has a different level of influence on a site’s ability to rank well. In addition, these elements are added, removed, and change in influence on a regular basis. Half of the SEO battle is keeping up with these changes. The professionals at Larchwood Marketing are constantly monitoring the changes and make sure their clients are early adapters to these changes.

about google’s algorithm

Why Does Google Update
Their Algorithm So Often?

There are two main types of SEO tactics – white hat and black hat. White hat tactics are ones that work with Google’s guidelines. While Google doesn’t necessarily publish their exact updates, they provide digital marketers with guidelines to ranking well on Google. However, black hat tactics are ones that try to beat Google’s algorithm to manipulate the system. Google identifies these tactics and their updates serve as a way for the algorithm to recognize those tactics and discredit them. In some cases, websites will be black-listed if it is caught using the tactics.