Whenever there is a major change to a social media platform, digital marketers tend to panic. Last month, Facebook announced that it was making changes to the News Feed. The announcement focused on the company’s decision to de-emphasize commercial content, so that...

Buying followers is a common practice on social media. Twitter, Facebook, and the other social media platforms know that many users are after a vanity number of followers, which is why there is a thriving industry centered on purchasing fake followers. On many of...

Google Bulletin puts everyone in charge of local news content. The idea behind it is to enable people to contribute “hyperlocal stories about your community, for your community, right from your phone. Bulletin makes it effortless to put a spotlight on inspiring...