The Basics of Facebook Marketing

Advertising on Facebook introduces your business to a potential audience of billions. While your advertisement will not be shown to every person with a Facebook account, it is important to tap into the relevant part of this audience. To do so, you need to create a...

The Importance Of Social Media For Restaurants

Love it? Hate it? One thing’s for sure: social media is here to stay. As a restaurant owner, you may be asking yourself, “Why do I need a social media presence? Most of my customer’s come from word of mouth. My coupons in Valpak seem to be getting people in the door.”...

The Importance of Inbound Links

Having a useful website isn’t enough for Google to rank your site high in their search results. For Google to recognize that your site provides quality content audiences care about, your business needs to cultivate relationships with bloggers and other sites that can...

Does Bing Matter?

When most people think of a search engine, they think of Google. If pressed to name others, they will probably say Yahoo and Bing. After all, those are the three biggest search engines today. However, Yahoo’s search results haven’t been Yahoo’s for a while now. In...