The Difference Between SEO and PPC

If you own a business, you should be doing Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), or both to reach as many people as possible with your products and/or services. When deciding which way to go, you should consider the pros and cons of each...

Yelp Doesn’t Want You Asking For Reviews

As a business owner, you probably see nothing wrong with politely asking customers to leave reviews if they liked the service they received. However, Yelp is cracking down on this practice, which it calls “review solicitation.” Most online review sites, including...

Black Hat vs White Hat SEO Tactics

In the SEO world, there are two types of link building strategies: white hat and black hat. At the risk of oversimplifying, white hat tactics are good and black hat tactics are bad. Both may give your content a boost, but only white hat tactics will help you in the...