In February 2014, Facebook bought the messaging app WhatsApp for over $19 billion. It was only a matter of time before Facebook opened the app, which is mostly used by people looking to communicate with friends, family, and colleagues internationally. Facebook’s...

Google wants everyone to make the switch to the new AdWords experience. With custom intent audiences, Google may have found a feature that will entice more digital marketers to make the leap. Custom intent audiences are used on the Google Display Network, which...

In an attempt to make it easier to monitor content and ads, YouTube has made it harder for content creators to enroll in the YouTube Partner plan.  While the changes may finally do something to curb the amount of advertising that ends up next to extremist and other...