How To Get More Reviews On Google
We’d like to help business owners by letting them know about simple marketing tasks they can easily complete in less than 5 minutes. This month, we’re going to show you how to generate more reviews on Google. Let’s get started!
1. Sign into the Gmail account you use to manage your Google My Business location. See our previous post if you aren’t sure of which Gmail account you need to use or if you haven’t claimed your location yet.
2. Search for your business on Google.
3. If you’re logged into the correct account and have claimed your location, you should see the options below in the search results. On desktops/laptops, you may need to click the right arrow to find the box that shows “get more reviews. On mobile devices, you will need to swipe through the options.
4. Click on that box and you will be provided with a link to copy and send to anyone interested in leaving you a review.
Why It’s Important to Get Google Reviews
They Build Trust with Prospective Leads
Most people would have a hard time admitting that none of their purchase decisions have ever been affected by Google reviews. If a prospective client is trying to decide between contacting you or a competitor, Google reviews will likely play a significant role. People want to find a reason to trust a business before they reach out. Recent 5-Star Google reviews can help to do just that!
Searchers May Be Able to Filter Your Business Out of Searches
Google provides a filter that allows users to filter out businesses with lower reviews. Most users choose the “4.5+ rating” option, which will remove any locations that don’t have that rating. Here is a perfect example of how three businesses that appeared in the original search results no longer appeared after the filter was applied.
They Help with Google Rankings
Furthermore, it helps your rankings significantly for searches that include terms like “Best” (i.e. Best Dry Cleaner Near Me). Google will automatically apply the filter to the map results to only show businesses with a 4.0 Star Rating or higher.
That being said, just improving the reviews on your Google My Business location is just one of many different factors Google considers when deciding where a business should rank. Keep an eye out for posts in the future about additional 5 minute tasks that can potentially improve your rankings.
If you’re interested in learning how Larchwood Marketing can help you rank higher on Google, give us a call or schedule a call with us through one of the buttons below.